Seasonal events like Halloween can create massive sales spikes in the Print-on-Demand (POD) business. Here’s how one Zopi seller turned a simple idea into nearly $4,800 in profit within 3 weeks by launching a themed Halloween POD campaign.
In early October, the seller noticed a surge in TikTok and Instagram posts around funny Halloween costumes and matching family outfits. Instead of generic costumes, they focused on POD apparel with humorous designs. Here are some of the ideas they capitalized on:
- “This is My Human Costume” T-shirts 🐶
- Matching “Boo Crew” hoodies for families 👻
- Halloween tote bags with glow-in-the-dark prints 🎒
Using the Creative Hub in Zopi, the seller was able to quickly create and customize their product designs. Here’s how they did it:
- AI Prompting: Applied AI prompting to generate spooky text art and pumpkin graphics.
- Template Customization: Customized pre-made templates for apparel and tote bags.
- Instant Previews: Previewed the designs instantly on multiple bases (hoodies, T-shirts, totes).
Within a day, they had a mini collection of 12 Halloween products ready to sell.
To effectively market their products, the seller used the following strategies:
- Mockups & Ads: Exported product mockups from Zopi to run Facebook/Instagram ads.
- Targeting: Focused on parents (25–40 years old), pet owners, and family buyers.
- Budget: Started with $25/day in ads, scaling up as sales increased.
- Urgency: Highlighted “Limited Halloween Edition — Ships in 7–10 Days” to drive faster conversions.
The campaign ran from October 5th to October 28th, yielding impressive results:
- Orders: 312 units sold
- Average Profit Margin: $15.50 per product
- Total Profit: ≈ $4,836
Top sellers were family hoodie sets and glow-in-the-dark totes.
- Act Early: Seasonal POD works best if you launch 3–4 weeks before the event.
- Bundle Products: Families loved ordering 2–3 matching items together.
- Use Urgency: “Limited Edition” messaging pushed hesitant buyers to act fast.
- Repurpose Designs: After Halloween, the same seller reused some spooky elements for Christmas “Nightmare Before Christmas” themes.
Halloween proves that POD thrives on seasonal hype. With Zopi’s Creative Hub and Product Catalog, you can launch themed products quickly and ride seasonal waves for big profits.
👉 Ready for the next season? Start preparing your Valentine’s POD collection by visiting help.zopi.io.