In the world of eCommerce, creativity and product ideas are just one part of the equation. The real challenge? Listing and managing products at scale. For Amiel Rubinstein, founder of Attack Of The T-Shirt, this challenge became real as his store quickly grew from a small collection of clever designs into a massive catalog of t-shirts, home decor, and novelty tech accessories.
|“At the beginning, I was listing maybe 20 or 30 products a day,” Amiel recalls. “It was all manual. Hours went into just getting products live.”
Like many solo founders, he faced an operational bottleneck: he had more ideas and products than time to get them online. And the more he grew, the more the backend work piled up.
The Real Growth Barrier: Manual Product Listing
Amiel’s original workflow involved jumping between supplier sites and Shopify, copying details, formatting descriptions, uploading images, adjusting variants—and repeating the same steps dozens of times per day. It was slow, repetitive, and exhausting.
Scaling felt out of reach—not because of a lack of demand, but because product listing had become the limiting factor.
Enter Zopi: Built for Speed and Scale
That’s when Amiel found Zopi, an automation platform that simplified everything he was trying to manage by hand. With Zopi, Amiel could:
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Import products in bulk from suppliers
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Automatically sync images, variants, titles, and descriptions
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Push listings directly to his Shopify store in just a few clicks
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Manage high product volumes in one dashboard
“Zopi changed the pace of how I worked,” he says. “Instead of spending all day on product uploads, I could finally focus on growing the business.”
From 30 Listings to Over 6,000 Products
What used to take 10–15 minutes per product now took only two or three. With Zopi handling the backend setup, Amiel scaled his store to more than 6,000 active listings—without outsourcing or hiring additional help.
“I used to think that kind of scale needed a full team. But Zopi made it something I could manage on my own.”
Automation didn’t just save time. It opened up possibilities. Amiel was finally able to shift his attention to higher-leverage work: designing products, exploring new niches, and building additional storefronts.
The Power of Operational Simplicity
Zopi didn’t just eliminate repetitive work—it helped Amiel run lean. By automating product importing and listing, he avoided the complexity of managing VAs or juggling multiple third-party tools.
With less friction in his daily workflow, he could act faster on ideas, test new products more freely, and maintain momentum without burning out.
Advice for Sellers Who Want to Scale
“If listing products is slowing you down, that’s not where your time should go,” Amiel says. “Use tools to handle the busywork—so you can stay focused on growth.”
For founders who are stuck uploading one product at a time, his message is simple: the real unlock often comes from letting go of manual operations and embracing the systems that scale with you.
Amiel Rubinstien – Founder of AttachOfTheTshirt
Key Takeaways
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Product listing is a growth bottleneck—automation removes it
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Zopi helped Amiel go from 30 listings/day to 6,000+ products
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Time saved each day became time reinvested into marketing and expansion
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Solo sellers can scale like teams with the right tools
Start Scaling Smarter with Zopi
If you’re spending hours uploading products or managing listings by hand, Zopi can help you list faster, stay organized, and grow your business with less effort.
👉 Start using Zopi for free and see how product listing automation can unlock your store’s next stage.