What Is Facebook Shops Dropshipping?
Facebook Shops Dropshipping merges the dropshipping model with Facebook Shops, enabling e-merchants to sell products without maintaining inventory. You create a digital storefront on Facebook where customers can browse and purchase products. When an order is placed, you forward it to a supplier who ships it directly to the customer. The combination of high traffic and low-risk dropshipping makes Facebook Shops a fantastic business opportunity for eCommerce entrepreneurs.
Products You Can’t Sell on Facebook Shops
While Facebook Shops offers many opportunities, certain products are restricted. Here’s a summary of prohibited items:- Illegal Products: Strictly prohibited.
- Gambling and Adult Content: Cannot be listed.
- Alcohol and Tobacco: Subject to specific rules and licensing.
- Health Products: Certain health-related products may face restrictions.
- Non-Compliance with Policies: Products not meeting Facebook’s community standards will be penalized.
Steps to Start Facebook Shop Dropshipping with Zopi
1. Link Your Facebook Shop to Zopi
Zopi now integrates with Facebook Shops, allowing you to manage your store efficiently. This is where dropshipping automation begins, enabling you to start making sales and enjoying significant profits. First, you need a Facebook account (a personal one is sufficient). Then, link your Facebook Shops Store to Zopi. You can find the detailed procedure in this guide.2. Choose the Best Products & Suppliers for Your Facebook Shop
Conducting thorough product research is one of the first and most crucial steps in creating any dropshipping store. Selling well-researched, in-demand, and trending products increases your chances of success. Utilize market research tools like Zopi Product Hunter, which provides data-driven insights to give you a competitive edge in the dropshipping industry. When selecting suppliers, ensure they are relatively local, as Facebook requires quick shipping and delivery, with tracking numbers added no later than 3 days after the sale date. With Zopi’s Find Product feature, you can filter by Zopi-integrated sources and categories to find the right products. If targeting U.S. customers, the new "Made in the US" collection allows you to quickly find products that can only be sold and shipped within the U.S. market without extensive research.3. Import Products to Your Facebook Shop
After identifying suitable products, Zopi allows you to import them to your Facebook Shop with just one click. There are several product import options that enhance business efficiency. Learn more with this guide. When you import products to Zopi’s Imported List, you can customize them before listing. Adjust images and edit product descriptions to differentiate your offerings from the competition. Once customized, you can immediately push them to your Facebook Shops dropshipping store to sell.4. Fulfill Orders from Your Facebook Shop
Once your store is set up, customers will start making purchases. You need to fulfill orders from your Facebook Shop. Instead of manually fulfilling orders, Zopi allows you to automate the process with just a few clicks. Simply place and pay for your order, and the entire process will be handled for you—from preparing it for shipping to updating tracking information in real-time. Using the Zopi Fulfillment service, you'll connect with global warehouses to ensure your products are always available and ready for shipment. There’s no need to visit the supplier's website or manually input information—Zopi's supplier manages everything, making the process quicker and easier. Additionally, there’s a 30-day refund policy for damaged or incorrect items, providing peace of mind for you and your customers.Key Tips to Run a Successful Facebook Shops Dropshipping Store
Ready to dive into Facebook Shop Dropshipping? Here are some essential tips to help you succeed.Promote Your Shops
If you have a budget, target the right audience with Facebook & Instagram Ads to generate sales:- Run Engagement Ads: Test interest in your product.
- Use Video Ads: They typically achieve higher engagement than image ads.
- Target Warm Audiences: Retarget visitors who engaged with your page/shop.
- Use Lookalike Audiences: Find new buyers based on existing customers.
- Post daily Facebook & Instagram Stories showcasing your products.
- Join Facebook Groups related to your niche and share valuable content.
- Collaborate with micro-influencers (send free products for reviews).
- Create engaging reels & TikToks to attract organic traffic.
Excellent Customer Service
Success in Facebook Shops Dropshipping starts with optimizing your business processes. A key aspect is order fulfillment—processing orders promptly ensures customer satisfaction and strengthens your credibility. Providing top-notch customer service is equally important for expanding your customer base and driving long-term sales. Achieve this by:- Resolving customer inquiries and complaints promptly.
- Handling returns and refunds efficiently.
- Maintaining regular communication with customers.