Facebook is stepping into the eCommerce world with Facebook Shops, offering you a platform to set up your online store and take advantage of Facebook’s free organic traffic.

Great news: Zopi is now integrating with Facebook Shops. This integration enables you to automate your Facebook Shops store and boost profits further. In this article, we will explain Facebook Shops dropshipping and provide tips on how to start and succeed with a Facebook dropshipping store.

What Is Facebook Shops Dropshipping?

Facebook Shops Dropshipping combines the dropshipping model with Facebook Shops, enabling e-merchants to sell products without holding inventory. Essentially, you create a digital storefront on Facebook where customers can browse and purchase products. When an order is made on your store, you place it to a supplier who ships it directly to the customer.
The mix of high traffic and low-risk dropshipping makes Facebook Shops a great business opportunity.

Products You Can’t Sell on Facebook Shops

While Facebook Shops opens up numerous opportunities, there are restrictions on certain products. Here’s a summary:

• Illegal Products: Anything illegal is strictly prohibited.
• Gambling and Adult Content: Items related to gambling or adult content cannot be listed.
• Alcohol and Tobacco: These products have specific rules and generally require special licensing.
• Health Products: Certain health-related products or supplements may face restrictions.
• Non-Compliance with Policies: Products that don’t meet Facebook’s community standards will be penalized.

Always check Facebook’s Commerce Policies before listing any product to ensure compliance.

Steps to Start Facebook Shop Dropshipping with Zopi

1. Link your Facebook Shop to Zopi

Zopi now integrates with Facebook Shops, allowing you to manage your store efficiently. This is when dropshipping automation begins, and you can now start making sales and enjoying big profits.

So, first of all, you need a Facebook account, a personal one is sufficient to get started. Then, you have to link the Facebook Shops Store to Zopi. You can find the detailed step-by-step procedure in this guide.

2. Choose the Best Products & Suppliers for your Facebook Shop

One of the first and most crucial steps to creating any dropshipping store is conducting thorough product research. When we sell well-researched, in-demand, and trending products, we have a better chance of selling products and earning large profits.

What’s also invaluable for analyzing products are market research tools such as Zopi Product Hunter, available as part of Zopi. It offers data-driven insights, giving you a competitive edge in the dropshipping industry.

When looking at suppliers, it’s important to make sure they are relatively local, as Facebook requires you to ship and deliver quickly, with the tracking number being added no later than 3 days past the sale date.

With Zopi’s Find Product feature, you can easily filter by Zopi-integrated sources and universal categories to find the right products. If you’re targeting U.S. customers, the new “Made in the US” collection within Zopi’s Find Product feature allows you to quickly find products in US can only sold and shipped within US market without spending hours on research.

3. Import Products to your Facebook Shop

After finding suitable products, Zopi allows you to import them to your Facebook Shop with just one click. There are several product import options that optimize business efficiency. Learn more with this guide.

When you import products to Zopi’s Imported List, you can customize them before listing. For instance, you can adjust images and edit product descriptions to enhance the products. This differentiation helps set your products apart from the competition. Once customized, you can immediately push them to your Facebook Shops dropshipping store to sell.

4. Fulfill Orders from your Facebook Shop

Once you set up our store, customers will start purchasing from our stores. Therefore, you need to fulfill orders from our Facebook Shop.

Instead of manually fulfilling your customer’s orders, Zopi allows you to automate the process with just a few clicks. All you need to do is place and pay for your order, and and the entire process will be handled for you – from preparing it for shipping to updating tracking information in real-time.

In particular, when using Zopi Fulfillment service, you’ll be connected with global warehouses to ensure your products are always available and ready for shipment. There’s no need to visit the supplier’s website or manually input information – Zopi’s supplier handles everything, making the process quicker and easier. Additionally, there’s a 30-day refund policy for damaged or incorrect items, providing you and your customers peace of mind.

Key Tips To Run A Successful Facebook Shops Dropshipping Store

So you’ve decided you want to give Facebook Shop Dropshipping a go? Here are a few tips and tricks to help you on your journey.

Promote Your Shops

If you have a budget to spare, target the right audience to run Facebook & Instagram Ads and generate sales:

• Run Engagement Ads: Test if people are interested in your product.
• Use Video Ads: Higher engagement than image ads.
• Target Warm Audiences: Retarget visitors who engaged with your page/shop.
• Use Lookalike Audiences: Find new buyers based on existing customers.

Pro Tip: Start with a $10–$20 daily ad budget and scale profitable ads.
Even without an advertising budget, you can use free traffic strategies to increase sales:

• Post daily Facebook & Instagram Stories showcasing your products.
• Join Facebook Groups related to your niche and share valuable content.
• Work with micro-influencers (send free products for reviews).
• Post engaging reels & TikToks to attract organic traffic.

Excellent Customer Service

Success in Facebook Shops Dropshipping starts with optimizing your business processes. A key aspect of this is order fulfillment—processing orders promptly not only ensures customer satisfaction but also strengthens your credibility.

Equally important is providing top-notch customer service, which helps expand your customer base and drive long-term sales. You can achieve this by:

• Resolving customer inquiries and complaints promptly.
• Handling returns and refunds efficiently.
• Maintaining regular communication with customers.

Loyal customers are the backbone of any successful business. By addressing concerns quickly and processing refunds smoothly, you enhance the overall shopping experience and build lasting customer relationships.

Now that you’re familiar with Facebook Shops Dropshipping, you can quickly start your own Facebook Shops dropshipping store and generate profits.

Facebook Shops not only provides a platform to sell your products but also offers the opportunity to scale your business over time. With a well-crafted marketing strategy and dropshipping automation, you can elevate your business to new heights.