Setting the price for the products you sell in your store is crucial for ensuring profitability. Your selling price must always exceed the cost charged by your supplier. At Zopi, you can leverage the Pricing Rules feature to automate your product pricing effectively. Follow the steps below to set it up quickly and efficiently.
Set Pricing Rules
To establish pricing rules for your products, follow these instructions. The rules will take effect once saved, allowing for streamlined pricing management.
Steps to Set Up Pricing Rules
- Log in to Zopi > Settings & Billing > Product.
- In the Price Setup tab, enable Auto Pricing.
- Select your desired pricing rule type by clicking the corresponding radio button.
There are two options available for pricing rules: Basic Pricing Rule and Advanced Pricing Rule (available from the Advanced plan and above).
Option 1: Basic Pricing Rule
This rule allows you to set a fixed number to either add to or multiply by the product cost, thereby establishing the selling price. Before diving into the formula, familiarize yourself with the following concepts:
- Product Cost: The price of the product from the supplier’s site.
- Selling Price: The price displayed on your storefront. You can use “Multiply” or “Plus” techniques to set product prices for desired profit.
- Multiply: Multiply the original product price by your chosen factor.
- Plus: Add a specific amount to the original product price.
- Compare At Price: This feature helps create artificial sales in your Shopify store. Set your desired “Multiply” or “Plus” to configure it. Disable this option if you don’t want to display the comparison price, but ensure that the “Compare At Price” is higher than the “Selling Price”.
For example, if your product costs 9 USD from an AliExpress supplier:
- If you double the selling price, the Shopify price will be 18 USD.
- If you triple the selling price, the item will be listed for 27 USD.
Option 2: Advanced Pricing Rule
This option allows you to apply a comprehensive pricing formula for your product prices. Before you start, review the following concepts:
- Cost Range: Set a cost range to determine new product prices. This is particularly useful for a diverse product range. You can add multiple cost ranges using the “Add Cost Range” button.
- Shipping Cost: Include shipping costs as an additional factor in setting the selling price.
For example:
- For the range 1 USD to 10 USD with shipping costs under 4 USD, set to multiply by 2.
- For the range 10.01 USD to 20 USD with shipping costs under 7 USD, set to multiply by 3.
Calculating the final price:
- If your product cost on AliExpress is 5 USD and the shipping cost is 3 USD, the Shopify price will be 10 USD.
- If your product cost on AliExpress is 11 USD and the shipping cost is 5 USD, the Shopify price will be 33 USD.
Follow the same steps for Compare At Price, or uncheck the box to hide this feature if not needed.
Set Assign Cents
Zopi allows you to set a specific cent value for your prices, enhancing pricing precision.
For example, if a product costs $5.70 (on AliExpress) and you have set the Pricing Rules to multiply by 3, the calculated price will be $17.10. If you set the cents to 99, the product price will be 17.99 in your store.
Set Taxes for Products
You can designate products as taxable, ensuring compliance with tax regulations.
Enable this feature by checking the Set products as taxable box.
Finally, click the Save button to apply the new pricing rules to all upcoming imported products. After importing products by rule, you can go to Imported Products to customize prices if needed. Note that the newly saved rules apply only to new imported products and do not affect products already in the Mapped Products section or those pushed to your store.
How should i price the items I am selling?
Actually, a good rule of thumb is to mark up your products by at least three times their cost. You also set the Compare-at Price at 2.5 to 3 times the product cost to create an appealing discount for your customers