Want to analyze a product’s potential but feel overwhelmed by too many research tools? With our new Product Analysis feature, we promise to help you and make the process much easier. Keep reading to learn how it works!

What is Product Analysis?

Product Analysis is a powerful tool for monitoring and evaluating product metrics, including profitability, market trends, advertising performance, and competitor insights.

How does Product Analysis work?

Once you install the Zopi Product Hunter app, it will automatically sync your store’s products, allowing you to analyze them instantly. You can also add any product to your listing to explore its potential.

How to use Product Analysis?

Steps

1. Log in to Zopi Product Hunter and click Product Analysis in the left menu.

2. On the Product Analysis page, choose between:

2.1. Store Product view (for products synced from your store)

• If your store’s products have been synced, locate a specific product and click Analyze in the action area to begin the analysis.
• Once the analysis is complete, click View Report to check the detailed product metrics.

2.2. Manual Added view (for products you add manually)

• If no products have been added yet, click Find Product and search for a product using its URL or an image.
• In the search results, select your desired product and click Analyze in the action area to begin the analysis.
• A notification bar at the bottom right indicates that the product analysis process is currently ongoing. Click View List to return to the Manual Added view. Here, click View Report to access detailed metrics.

Product analysis evaluates a product’s potential by examining various key factors that impact its success in the market. It provides insights without needing multiple research tools, helping you make informed decisions.

After analyzing the product, you can access its detailed report. Here are a few key factors to focus on:
The radar chart in the product overview visually represents the product’s performance across five key factors: Profit Margin, Market, Advertising, Trend, and Competition. Each factor is scored and plotted on the chart, with lines connecting the points to form a shape, providing a clear comparison of strengths and weaknesses.

On the right-hand side, the Conclusion section provides a detailed summary, offering key insights and recommendations. It highlights the product’s viability and ensures it aligns with market demand before making further investments.

The View related suppliers option allows you to explore a list of suppliers offering similar products, making price comparison easier. Click on a product name to be redirected to its AliExpress product detail page.

Below is a comprehensive product analysis, including:

Profit Margin: Estimate the potential earnings a merchant can make from this product.

Market: Analyze the product’s demand over the past 12 months.
Advertising: Evaluate how effectively users engage with the product’s advertisements.
Trend: Measure traffic and interest for keywords related to the product.
Competition: Check how many competitors are selling the product in the market.
At the bottom of the page, the Last Viewed section helps you quickly return to previously checked products. Simply click on a product to reopen its report.
IMPORTANT NOTE: Not all metrics in the product analysis report will always have data available. For those metrics where data is unavailable, ‘N/A’ will be displayed instead.